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Status Quo Bias
A few decades ago, a pair of psychologists named William Samuelson and Richard Zeckhauser discovered a phenomenon they dubbed the status quo bias. Simply put: most of us have a tendency to keep doing what we’ve been doing without giving it much thought.
Ever been offered a free subscription to a magazine for the first year? Why would we be offered something for free? It’s because magazine companies understand the status quo bias. Most of us will forget to cancel. And it’s not really that we’ve forgotten. We’re just too lazy to make a simple phone call or write a simple letter. Right? That is human nature! We tend to keep doing what we’ve been doing. And the problem with that is this: if you keep doing what you’ve always done you’ll keep getting what you’ve always gotten.
As we get ready to begin a new year, you need to challenge the status quo. I know there is nothing magical about a new year or a new decade. And not everybody has a resolution personality. But all of us need to make changes. Take some time to evaluate your life spiritually, relationally, physically, emotionally, and intellectually. What changes do you need to make? Is there something you need to stop doing or start doing? What do you need to do more or do less? Is there a choice you need to make? A goal you need to set? A habit you need to establish?
Don’t maintain the status quo. Challenge it.
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